As the Senior Marketing Director for Mailbox Print And Business Center Developers, I was responsible for creating a system that would allow the sales and marketing teams to work together seamlessly. When entrepreneurs purchased a turnkey mailbox store from us, I ensured that they were contacted by a sales representative who would find out what they wanted to name their business and where they wanted to place it. Our real estate team would then find the best locations based on foot traffic patterns and socio-economic status, and our loan team would secure the necessary funding.
To streamline our marketing efforts, I completely dismantled the existing marketing system and created a new marketing department. I developed a multi-channel approach that included contact email, text messaging, personal phone calls, and written follow-ups. I also created several videos, including testimonial videos featuring new owners' excitement, which we delivered to prospective clients and warm leads as an example of what they could achieve.
To streamline our marketing efforts, I completely dismantled the existing marketing system and created a new marketing department. I developed a multi-channel approach that included contact email, text messaging, personal phone calls, and written follow-ups. I also created several videos, including testimonial videos featuring new owners' excitement, which we delivered to prospective clients and warm leads as an example of what they could achieve.
|
|
|
|
I revamped our brochures to resemble magazines, featuring successful store owners on the cover every month. People loved these magazine covers so much that they would save them and share them with their friends, generating interest in our turnkey stores. Thanks to the successful email and marketing campaigns I created, Mailbox Print And Business Center Developers more than doubled their conversion rate, selling hundreds of stores to entrepreneurs looking to get into the mailbox and mail receiving business. I am proud of my accomplishments as the Senior Marketing Director for Mailbox Print And Business Center Developers and grateful for the opportunity to have worked with such a fantastic team.
Updated Version |
Original Version |
By utilizing creative and informative video testimonials, I successfully persuaded hesitant prospects to make a purchase and pursue their dream of becoming a store owner. Additionally, I designed customized postcards and local marketing strategies that enabled new store owners to build a solid customer base and sustain their businesses.
My comprehensive marketing plans included detailed analyses of their location's zip code, allowing for the identification of potential customers within a reasonable operating radius.
|
|
