As the Viral Marketing, Promotions, and Advertising Director for The Dooty Brothers Movie Production Company, I was responsible for promoting their projects. I developed a marketing team and a street team that sold DVDs hand-to-hand. We also created viral videos that were strategically distributed across various platforms, generating millions of views on our fledgling YouTube channel. Our ad content went viral and directed traffic to our online and in-store collections, resulting in unprecedented sales that caught the attention of local law enforcement.

To further increase our reach, I organized a street team to sell our DVDs at local street fairs, swap meets, and hangouts, resulting in unprecedented sales that caught the attention of local law enforcement. Our tactics were legal, and we proved that they work, with one public stunt alone increasing sales by an astounding 500%. At every turn, my team and I showed that we could create demand, generate buzz, and achieve measurable results.
 
We created a fictional character, Jigga Jones, an '80s style gang member, comical, charismatic, and always doing the unexpected. We made Jigga Jones so real that even to this day, people don't know that he was a character. The videos we created featuring Jigga Jones were so viral that the Los Angeles Police Department used them in training videos for their officers, and they were even leaked online and appeared to be actual events happening within the streets of Los Angeles, further selling more DVDs.

​We were selling so many DVDs that it looked like drug money, and several of our sellers were stopped on the street by various police departments. Nevertheless, we continued to sell hand-to-hand like crazy. Eventually, we were able to sell into Target, Best Buy, Suncoast Videos, and other stores. The character would go on the radio and say wild claims, which people would search for on Google or Yahoo, and when they saw the videos, they had to have the whole DVD.

​We realized that we had struck gold and had to find a way to bottle it and put it into another format, so we created the first movie called "Jigaboo Joyride," a 22-minute film showing Jigga Jones stealing cars with a coat hanger and driving around the streets of Los Angeles. The video went viral online, garnering over a million hits in weeks on a young YouTube platform that was not ready for this kind of volume.

​We submitted the movie to the Sundance Film Festival, and the person who watched it immediately called The Dooty Brothers and asked if they had called the police about these events, as they were some really crazy stuff. We knew we had gold at that point and were immediately granted distribution by Fall Through Entertainment, famous for things like ghetto fights and Street Hyphy. Jigga Jones became their new flag man, and we continued to create more movies and videos featuring the character.
The Jigga Jones team was created to be swift and efficient, getting into and out of locations rapidly, and we distributed these videos online and sold them hand-to-hand at various events.