As a promoter, I was hired to market the outlaw t-shirt brand called "Fuck You Choppers" at the Magic Clothing convention. The goal was to get distribution in edgy shops such as Hot Topic and Bizarre, and other tween interest clothing stores. To attract customers, I placed stickers and booth bunnies in high traffic areas in the urban streetwear section of the convention hall. To draw a crowd, motorcycle bad boys carried their girlfriends through the showroom hall and revved up their bikes loudly. The brand's popularity grew quickly, especially among hardcore bikers who disliked the Orange County Choppers brand for being too plastic. The buzz generated was enough to generate $54,000 in pre-orders by the second day, surpassing the company's initial goal of $20,000.

Fuck You Choppers is a motorcycle clothing brand that stands out from the rest due to its unique and innovative design. Created by co-owners D-Downs and Dave Brownlee, the brand combines elements of hardcore West Coast biker-punk with rock-tattoo culture, without including traditional biker clothing designs such as iron crosses, skulls, or flames. The brand's designs are humorous, with product names such as Fat Flap Fucker Tee, 6-Pack, and Fuck Hole Hoodie, and the signature slogan: We Put The Fuck In You. The brand's driving force behind its look is The Backwardheroes, a Hollywood design firm with an impressive list of A-List entertainment clients.
The brand appeals to the younger generation in the motorcycle world who want something more than the typical Harley-Davidson dealer shirt. Fuck You Choppers fills the void with its unique designs, and it launched in 2004 at The Love Ride. The brand's popularity grew rapidly and quickly gained a following.